
Farmers still waiting for the promised increase in the price of milk they are paid from supermarkets have taken to tipping it over themselves to raise money for an agricultural support network. AS talks between farmers’ leaders, the supermarket bosses and ministers continue this week, farmers and country folk across the West are being nominated for a new challenge which copies the principle of last year’s Ice Bucket Challenge for charity. Dubbed the Milk Bucket Challenge, it sees participants line up – usually under a JCB – with the front bucket filled with milk poised overhead. Read more.