ARLA WELCOMES ASDA’S PRICE INCREASE & COMMITMENT TO SIGN-UP TO ITS FARMER-OWNED MARQUE

First major grocery retailer customer to agree nationwide pledge across all its liquid fresh milk Industry-leading British cheddar labelling introduced to help customers to support British dairy farmers Arla Foods UK has today confirmed that Asda’s increased price that it pays for milk, which came into effect this morning, will be shared directly with its farmer owners including 3,000 in the UK.

The retailer’s commitment to carry Arla’s new farmer-owned marque from the autumn on all of its own label fresh liquid milk along with new British cheddar labelling is also welcomed by Arla as a clear demonstration of Asda’s continuing and long-term commitment to British farming. Read more.

Certification: genuine, or just a PR piece? Photo: http://www.arlafoods.co.uk/
Certification: genuine, or just a PR piece? Photo: http://www.arlafoods.co.uk/
Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s